• Pt Erha Idea Cipta Karsa The Principal Company Of Erdigma Group Dedicated To Driving Brand-led Innovation Through High-standard Research Consumer Insight And Product Development Excellence. We Serve As The Strategic Innovation Hub Behind Erdigma Group’s Brands Where Creativity Scientific Understanding And Fast Execution Come Together To Build Strong Market-leading Products. Why You Should Join As A Brand Development Specialist? Lead The Front-end Innovation Process From Consumer Insight To Product Concept Collaborate With R&d Manufacturing Partners And Marketing Teams To Bring Concepts To Life.

• Conduct Market Category And Consumer Research To Identify Opportunities And Unmet Needs. Develop Strong Product Concepts Claims And Value Propositions Aligned With Brand Positioning. Translate Consumer Insights Into Clear Product Briefs For R&d And Manufacturing Partners. Work With Internal Teams And Oem Partners During Sampling
• Formulation Alignment
• And Feasibility Reviews. Drive Packaging Direction
• Ensuring Alignment With Brand Identity And Consumer Expectations. Coordinate Regulatory Submissions (bpom) Documentation And Labeling Alignment In Partnership With The Regulatory Team. Collaborate With Brand Marketing For Launch Readiness And Go-to-market Excellence. Review Post-launch Data
• Consumer Feedback
• And Competitive Performance To Refine Future Innovations.

• Competitive Monthly Salary (based On Experience And Capability). Annual Performance-based Bonus. Bpjs Kesehatan & Bpjs Ketenagakerjaan. Access To Erdigma Group Learning & Development Programs.

• Updated Cv And Portfolio (if Available) Showcasing Previous Product Development Or Innovation Projects. A Brief Written Case Or Example Of Product Concepts You Have Developed (may Be Requested During Selection).

Proven Experience Working With Creative Marketing Or R&d Teams In Product Development Projects. Ability To Create Structured Product Briefs Concept Boards Or Claim Frameworks. Familiarity With Bpom Labeling Rules And Regulatory Documentation (preferred But Not Mandatory). 4. Strong Understanding Of Fmcg Consumer Behavior And Category Dynamics. 5. Comfortable Conducting Desk Research Competitor Analysis And Consumer Insight Exploration. 6. Strong Communication And Presentation Skills To Articulate Product Concepts And Strategies. 7. High Ownership Mindset Proactive Problem-solving And Ability To Manage Multiple Projects Simultaneously.
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